As the creative lead on a Kiaro Cannabis photoshoot on location in Kelowna, British Columbia creating content for social channels and online usage. The goal was to capture lifestyle content in their newest retail store in Kelowna, along with using the stunning surroundings to compliment the range of products and brands on offer. Kiaro's target demographic is someone who is curious about cannabis and who could be converted to a paying customer with the addition of education and advice. This could be how and why they should use certain products, our aim was to create an environment that this audience could picture themselves being part of - along with documenting the process in store to remove any intimidation or nervousness around the transaction.