As DirtyBird Energy grows and begins to develop and extend their product lines, we wanted to have some fun with the Holiday's in 2022! Enter: The Naughty & Nice Series. 

 

My involvement in this brief included touching on almost every point of the creative process;  from informing on product development, to packaging, to education (digital and print collateral), to showing up on socials and aligning with seasonal campaigns including Black Friday, Cyber Monday, Christmas & New Years sales. Creating a novelty narrative around this product series created a buzz around the ultimate gifting season bring DirtyBird's involvement in the space to the forefront, so much so that it will appear in retail spaces for the 2023 Holiday season.