EXPERIENCE
August 2018 - October 2020
MXB - GRAPHIC DESIGNER, BELFAST
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Working across an extensive list of clients in the UK & Ireland, I collaborated with various teams within MXB. Day to day I created visuals to be utilised across print, digital & social platforms. I have experience working in a studio setting within the fast pace of an agency environment. I followed & have created brand guidelines and worked with developers & social teams. I am familiar with various programmes and use Adobe Creative suite daily. Communicating with client services and following a scheduled approach to my workload, documenting client working hours on a regular basis.
October 2020 - December 2021
WESTWING - GRAPHIC DESIGNER, MUNICH
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As a part of the content creation team we created productions to compliment various interior styles, trends, products, partnerships and brand collaborations. Approaching tasks individually, following brand guidelines to insure consistency across all countries and platforms. I was the DRI for outputs in the CEE countries (Poland, Czech Republic and Slovakia), I have reviewed & A/B tested various design approaches for top performance content, and created a style guide based on the information gathered. I also completed requests for graphic elements and assets for specific teams including Instagram, Pinterest, Youtube, SEO & Business Development.
December 2021 - July 2023
INDELIBLE - ART DIRECTOR, CALGARY
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As Art Director, I help successfully engage clients and their audience’s visually by creating attractive, industry-leading marketing material. Working within a creative team to develop and implement marketing strategies, market research, concepting creative ideas and meeting aggressive project deadlines. Primarily servicing accounts in Canada and the USA, I am responsible for social content, print collateral, retail materials, pitch preparation, signage creation and all aspects of digital design across our contentious client base. Working with disruptive brands such as Kiaro Cannabis, Spiked Boozy Sorbet, Novel and Green Goo.
September 2023 - Current
CULT - ART DIRECTOR, CALGARY
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As a contractor I collaborate with Cult's internal team working with strategic thinkers and experts in experience. This process nearly always looks different but includes a research and discovery period, a creative collaboration session (with other Creative Directors, Creative Strategists and Copywriters) and creating multiple visual and conceptual responses to a brief. Cult's focus is working with brands that have a dedicated, cult-like following, some brands I have collaborated on, include and are not limited to Penn Medicine, Costa Vida, Coldstream Clear and Rumi: Powered by ATCO.
July 2023 - Current
FREELANCE - ART DIRECTOR & GRAPHIC DESIGNER, CALGARY
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As an independent freelance creative, I help clients create engaging visuals and communications in a range of media; from branding, to pitch preparation, to copywriting, to social media management and creation, packaging, signage, campaign creative and digital ads. Meeting the creative needs of each client with a fresh perspective is the goal, and working with them in a collaborative sense to develop and implement overarching marketing strategies, concepting and meeting all kinds of deadlines. I am primarily servicing clients in North America, working with variety of clients, from independent contractors to Alberta Ballet, Oregon Soap Company and DirtyBird Energy.