Client
SPIKED
Location
CALGARY, CANADA
Project
PACKAGING REFRESH
Spiked are a boozy sorbet company based in Las Vegas. They are batch made and although they have distribution lines with grocery stores in California, their most prevalent purchase audience is online. These orders are processed and packed in Las Vegas, then distributed by a third-party shipping service. This was a sticking point for Spiked, as the product is frozen and needs to maintain a minus temperature to be viable to the customer. Whether it was a delay in shipping, or the product was left in the sunlight - it was affecting their user experience from the outset. The use of dry ice in the mail requires signage, along with the fact that those distributing the product had no idea that what was inside was perishable - we proposed a new approach to packaging at a low level, to keep that brand recognition and practicality at the forefront.
Year
2022